Minions for a Global Film Launch
Bespoke manufacturing and worldwide distribution of promotional Minion figures for Universal Studios.
About Universal Studios
Universal Studios is one of the world’s most recognised film studios and entertainment companies. Known for bringing iconic characters and stories to audiences worldwide, Universal regularly launches large-scale promotional campaigns to support major cinema releases.
For the launches of Despicable Me 2 and later Despicable Me 3, Universal required standout promotional assets that could travel globally and engage audiences in cinemas and touring venues. The campaign centred around oversized Minion figures designed to create memorable, interactive moments for fans while building excitement around the film releases.
Minion project in numbers…
42
days
105
minions
100%
in-house
The
Challenge
Universal Studios approached Perudo to create a series of oversized Minion figures that could be deployed across cinema locations and touring promotional venues worldwide in time for each film’s launch. The figures needed to be visually accurate, structurally durable and suitable for transport and installation across multiple international locations.
The timeline was extremely short, with only six weeks from concept to production completion, including the development of bespoke moulds, materials and manufacturing techniques. In addition to meeting tight deadlines, the client required full visibility of the production process to ensure strict brand consistency and quality control.
Universal therefore needed a partner capable of managing the entire project under one roof, from design and manufacturing to packaging and global distribution preparation.
The solution
Perudo moulded and manufactured the Minion figures entirely in-house, developing bespoke moulds, materials and production techniques to meet the scale and quality requirements of the campaign.
For Despicable Me 2, Perudo produced 50 Minion figures standing over 2.8 metres tall, which were packaged and crated for global distribution to cinema locations and promotional venues across markets including Australia, Japan, South Korea, Russia, Brazil and Mexico.
For Despicable Me 3, the team produced 50 Minion figures at 1 metre high and five larger figures at 3.2 metres, designed specifically for touring promotional events. One important aspect for the client was minimising shipping volume, whilst not impacting on-site assembly and speed of build between venues.
Despite the complexity of the project, the full design, mould creation and production process was completed within six weeks, ensuring the figures were ready well within target for the global distribution and film launch dates.
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