Harrods LCW

Harrods London Calling Window Installation

Bespoke large scale prop fabrication supporting Harrods’ London Fashion Week window display across the Brompton Road façade.

About Harrods

Harrods is one of the world’s most iconic luxury department stores, located in Knightsbridge, London. Known for its high-profile visual merchandising and creative window installations, the store regularly produces large scale displays to coincide with major cultural and fashion events.

During London Fashion Week AW16, Harrods launched a themed window installation titled “London Calling” across its Brompton Road façade. The concept celebrated London’s fashion identity and culture by showcasing collections from leading London based designers within a unified visual display.

The installation spanned approximately 14 windows and featured a bold graphic interpretation of London using sculptural props, monochrome architectural structures and vibrant accent elements designed to frame the fashion collections on display.

harrods-london-calling-week

Harrods project in numbers…

14

windows

204

telephones

8

telephone boxes

The
Challenge

The Harrods visual merchandising team required a series of large scale sculptural props to support the “London Calling” concept and transform the Brompton Road windows during the busy London Fashion Week period.

The displays needed to celebrate recognisable elements of London culture while ensuring the fashion collections remained the focal point within each window. Props therefore had to be visually striking yet carefully balanced so they complemented the garments rather than overwhelming them.

The installation also spanned multiple windows and featured different designer collections, meaning the set pieces needed to work as part of a unified visual theme while adapting to slightly different compositions and styling approaches in each display.

Harrods required a fabrication partner capable of producing bespoke display elements that could deliver the bold graphic identity of the concept while meeting the technical and logistical requirements of a large scale retail window installation.

harrods-london-calling-week

The solution

Perudo produced a range of bespoke display props for the “London Calling” installation. These elements created a stylised tribute to London while providing a striking framework for the fashion collections featured in each window.

The fabrication included eight K6 style telephone box reproductions, along with a large number of supporting props such as 204 retro telephone handsets, 64 loudspeaker cones and 11 Belisha crossing lamp posts. These elements were designed to echo London street culture and the communication theme behind the installation.

A monochrome palette was used for the main structures, creating a bold graphic backdrop that allowed the clothing to remain the central focus. Bright pink accent pieces were introduced throughout the displays to inject energy and draw attention to key moments within the windows.

The finished installation stretched across the Brompton Road façade, with each window highlighting different designers including Alexander McQueen, Stella McCartney, Christopher Kane, Erdem, Jenny Packham, Peter Pilotto, Ralph & Russo, Roksanda, Mary Katrantzou, Roland Mouret and Victoria Beckham.

The installation was later recognised at the VM & Display Awards 2016, where the Harrods display won Best Window(s) in an Independent.

Here’s what our
clients have to say…

Civil Engineering Client

“Thank you for your prompt and highly professional service. The items have worked well, we will certainly be in touch with any future requirements.”

Tim – Director of Bespoke

Manufacturing Client

“We were all blown away by the quality of the product you have produced. Congratulations and thank you”

Bryan – Sales Manager

Retail & Events Client

“Thank you for all the hard work. The final push on an ever-changing design ensured that everything was finished and delivered on time.”

Paul – Project Manager

See more of our work

Theming & Events

Minions for a Global Film Launch

Bespoke design, manufacturing and worldwide distribution of promotional Minion figures for Universal Studios.
Read more

Minions for a Global Film Launch

Bespoke manufacturing and worldwide distribution of promotional Minion figures for Universal Studios.

About Universal Studios

Universal Studios is one of the world’s most recognised film studios and entertainment companies. Known for bringing iconic characters and stories to audiences worldwide, Universal regularly launches large-scale promotional campaigns to support major cinema releases.

For the launches of Despicable Me 2 and later Despicable Me 3, Universal required standout promotional assets that could travel globally and engage audiences in cinemas and touring venues. The campaign centred around oversized Minion figures designed to create memorable, interactive moments for fans while building excitement around the film releases.

Minion project in numbers…

42

days

105

minions

100%

in-house

The
Challenge

Universal Studios approached Perudo to create a series of oversized Minion figures that could be deployed across cinema locations and touring promotional venues worldwide in time for each film’s launch. The figures needed to be visually accurate, structurally durable and suitable for transport and installation across multiple international locations.

The timeline was extremely short, with only six weeks from concept to production completion, including the development of bespoke moulds, materials and manufacturing techniques. In addition to meeting tight deadlines, the client required full visibility of the production process to ensure strict brand consistency and quality control.

Universal therefore needed a partner capable of managing the entire project under one roof, from design and manufacturing to packaging and global distribution preparation.

The solution

Perudo moulded and manufactured the Minion figures entirely in-house, developing bespoke moulds, materials and production techniques to meet the scale and quality requirements of the campaign.

For Despicable Me 2, Perudo produced 50 Minion figures standing over 2.8 metres tall, which were packaged and crated for global distribution to cinema locations and promotional venues across markets including Australia, Japan, South Korea, Russia, Brazil and Mexico.

For Despicable Me 3, the team produced 50 Minion figures at 1 metre high and five larger figures at 3.2 metres, designed specifically for touring promotional events. One important aspect for the client was minimising shipping volume, whilst not impacting on-site assembly and speed of build between venues.

Despite the complexity of the project, the full design, mould creation and production process was completed within six weeks, ensuring the figures were ready well within target for the global distribution and film launch dates.

Here’s what our
clients have to say…

Civil Engineering Client

“Thank you for your prompt and highly professional service. The items have worked well, we will certainly be in touch with any future requirements.”

Tim – Director of Bespoke

Manufacturing Client

“We were all blown away by the quality of the product you have produced. Congratulations and thank you”

Bryan – Sales Manager

Retail & Events Client

“Thank you for all the hard work. The final push on an ever-changing design ensured that everything was finished and delivered on time.”

Paul – Project Manager

See more of our work

Harrods LCW
Retail & Display

London Calling Window Installation for Harrods

Bespoke design, manufacturing and worldwide distribution of promotional Minion figures for Universal Studios.
Read more